Killer Public Relations Trends For Firms And Brands
We can expect this trend to continue far off into the future, the pendulum transition has occurred. Okay so, I'd like to have a discussion about this for a few moments if I could.
Shortly we will see a reemerging fashion where public relations firms have reached all of the folks they possibly could on the social networks, but they will understand that they are still missing a good percentage of the population. Hence they will utilize new tools, as well as strategies to reach these folks.
Coincidentally, as of the composing of this article there was a very interesting piece in the Wall Street Journal on February 11, 2012 by Carl Bialik wherein he asks in the title of his article; "Tweets As Poll Data? Be careful That," and in the article he states;
"Public opinion researchers' jobs has never ever been easier, or never ever been difficult, dependent upon how you look at it. Reaching people by phone and convincing them to answer a 20 minute call is a bigger challenge than ever. Concurrently, hundreds of millions of people are voluntarily broadcasting their views via twitter, Facebook and other online tools."
Further more, countless corporations just lately have made serious mistakes attempting to promote their activities on the internet, only to find a minority of discontent go viral on them, leading to them to cut short their public relations efforts, as they simply ended in a fiasco perhaps, even decreasing their brand name a lot more than ever in such a very short period of time. Suffice it to say, there are some online public relations firms who do a great job, and understand the Internet quite well, but beware.
Its not all of these PR firms are the same as those of the past, however PR firms are challenged by small startup firms, as well as former executives and laid-off personnel in the public relations space who have decided to start their own companies working out of home offices. This has caused a significant drop in the level of fees these types of companies can bill their clients for - we should expect this to continue.
In case the name of the game is to put something up which is fashionable, noteworthy, and has viral ability - consequently many of the older companies will be running redline against the one-person operations who catch a lucky break and get their clients the 15 minutes of fame they need to feel good about spending money on PR campaigns. Without a doubt I hope you will please mull over all this and watch these trends as they fold in the future. Just so you don't miss any, you might wish to subscribe to my articles.
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